Podcast

EPISODE 209: BURGER KING

Fernando-Machado

Fernando Machado – Global Chief Marketing Officer, Burger King

As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.

linkedin
www.linkedin.com/in/fernando-machado

EPISODE 208:RISE OF THE CONSULTANCY

Milton-Pappas-Alberto-Brea-Alberto-Brea

Milton Pappas – Interim Chief Digital Officer, RTW Retailwinds Inc.

Milson is a seasoned digital marketing an e-commerce executive with a track record of driving growth in the highly competitive retail space. He is passionate about the convergence between digital and physical retail and has been recognized as an innovative thought leader in the digital industry. He has spent the last 12+ years of his career managing digital marketing and e-commerce businesses having lead organizations in Chief Marketing Officer, SVP of Digital Marketing, Chief Digital Officer, and President/Head of e-commerce roles. As a head of marketing, he has owned and managed large marketing budgets where he has been challenged with optimizing media mix and driving performance marketing results to deliver strong traffic and revenue growth. As a general manager of e-commerce, he has owned the online P&L with a proven track record of delivering profitable revenue growth for businesses ranging from $100 million to $1 billion and greater in sales.

linkedin
www.linkedin.com/in/miltonpappas

Alberto Brea – Chief Growth Strategist, DiMassimo Goldstein

Alberto Brea helps accelerate startups through a solid definition of Brand Strategy, and Digital Activation while supporting their Business Development. He is a growth strategist with 15 years of expertise driving top-line growth for clients in the financial sector, retail, and technology industry in the U.S. and Latin America. He is the former Head of Engagement Strategy for Ogilvy NY, Head of Experience Planning at RAPP NY, and Head of Digital Strategy at Edelman NY. He is passionate about culture, technology, and data, with extensive experience in bringing data and creativity together to develop experiences that drive business growth. Alberto has established himself as a strong business development professional with master degrees from Columbia University in Economics Policy, Northwestern University in Integrated Marketing and an MBA from Loyola University Chicago.

linkedin
www.linkedin.com/in/alberto-brea

EPISODE 207: MULTICULTURAL MARKETING

Jake-Beniflah

Dr. Jake Beniflah – Editor, CMO Council

Dr. Jake Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, non-partisan think tank dedicated to represent women, and ethnic and racial minorities in multicultural research and data science. The Center for Multicultural Science is the home of an industry-leading Research and Data Lab and a Data Science Accelerator, designed to educate, mentor, and place tomorrow’s underrepresented multicultural workforce in data science positions in corporate America. Prior to launching the Center for Multicultural Science in 2010, Dr. Beniflah spent the last 25-years as a seasoned business executive working with organizations to drive topline growth with the “New Mainstream.” Jake is considered a thought leader and a subject matter expert in Hispanic marketing, acculturation theory, data measurement, and bilingual memory. Dr. Beniflah is also the founder and editor-in-chief of the Journal of Cultural Marketing Strategy and guest editor of the Special Issue in Multicultural Marketing in the Journal of Brand Strategy. He has published more than 25 articles in a number of academic journals in the U.S. and abroad, and is a sought-after speaker at conferences. Dr. Beniflah’s research and industry presentations have challenged legacy-thinking in media measurement, impacting the allocation of billions of dollars. Dr. Beniflah is currently working on his first book, urging corporations to align its corporate strategies with U.S. Latinos and become more data-centric to drive growth and a sustaining competitive advantage. Jake Beniflah received his doctorate in Business Administration from Golden Gate University in 2010, and now enjoys the sunny life of Southern California with his wife and two sons.

linkedin
www.linkedin.com/in/dr-jakebeniflah/

EPISODE 206: THAT’S ENTERTAINMENT

Karl Gibson – Global Product Creative, Netflix

Karl Gibson is a media and content analyst in the Los Angeles entertainment industry, with specialties in film and television streaming, VOD, OTT, digital and editorial content. Karl started his career as a theater actor for 15 years in Chicago and Los Angeles. A former broadcast journalism major, his Los Angeles career includes working at legacy companies including The Hollywood Reporter (for over 1,600 daily issues), the New York Times Media Group, Warner Bros., Baseline Research, and the UK-based start-up Vubiquity. Karl is currently a contractor for Netflix in Los Angeles and is excited about the global content wave.

linkedin
www.linkedin.com/in/karlgibson/

Dea Lawrence – CMO, Variety

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees strategy, creative, communications, ad sales program development, social media development and the marketing and production of their numerous annual events, summits and media partnerships. Additionally Dea created the Variety Content Studio which creates storytelling for brands.

A highly experienced, solution based, sales and marketing leader who knows how to monetize companies, from start-ups to traditional corporations, her advertising expertise is vast. Her background includes creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting across video, mobile, tablet and desktop. She has lead media and tech sales and marketing teams over the past 20 years at companies such as PointRoll, AT&T, TubeMogul and other start-ups.

After graduating with a BFA in acting from Catholic University in Washington, DC, Dea began her career as a professional actress. She worked off-Broadway, in Broadway national tours, regional theatre, TV, film, commercials and print. She also made a documentary with creative partner Saratoga Ballantine, “Troupers” about actors over 80 in Hollywood. Dea had an unconventional path to her current marketing and sales career that involved a “grow where you are planted” strategy.

linkedin
www.linkedin.com/in/dealawrence/

Episode 205: COMPLEX NETWORKS

Rich Antoniello – CEO

Rich Antoniello has been the Chief Executive Officer of Complex Media, Inc. since 2003. He is an Advisor at Tritium Partners. He is also at Entrepreneur-in-Residence at Austin Ventures. In 2007, Mr. Antoniello formed Complex Media, Inc. He is the Publisher of Complex Magazine at IP Holdings Unltd LLC. He was also responsible for the expansion of the magazine onto the internet with the creation of Complex.com, the flagship site of Complex Media. He quickly established Complex magazine into a profitable powerhouse known for delivering a sharp editorial blend of pop culture and style trends. He oversaw the Complex.com’s expansion onto the web with the launch of Complex.com. Prior to joining Complex, he spent four years at National Geographic Adventure magazine, where he rose to become National Sales Director; National Geographic Adventure Gorge Games in association with NBC, and Wenner Media’s Men’s Journal. His first publishing experience came as a regional sales manager for Men’s Journal. He began his career at Saatchi & Saatchi Worldwide, where he handled media planning for Proctor & Gamble, Sauza, and Paddington Brands. Mr. Antoniello is a Graduate of the School of Management at SUNY’s Binghamton University.

LinkedIn
www.linkedin.com/in/richantoniello/

Episode 204: BONIN VENTURES

Bonin Bough – Founder & Chief Growth Officer

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

LinkedIn
www.linkedin.com/in/bonin-bough/

Episode 203: FARMERS

Scott Griffiths – CFO, MARKETING

Scott is the CFO of Marketing for Farmers Insurance. He joined Farmers Insurance in 2008 and provides financial leadership for the Enterprise’s marketing resources, covering TV, radio, digital, sponsorships, customer research, communications, and innovation. Scott began his career in auditing at KPMG in the UK. In 2001, he moved to the US and briefly worked in public accounting, obtaining his CPA license. He went on to hold several leadership roles at Countrywide Financial in both the Global Markets and Correspondent Lending Divisions. Scott is on the Board of Directors on the Boys & Girls Club of the West Valley and in 2016 was the recipient of the Corporate Caring for Kids Award.

LinkedIn
www.linkedin.com/in/scottgriffiths/

Episode 202: MODCLOTH

Antonio Nieves – CEO

Antonio Nieves returns to ModCloth, a digitally native retailer of women’s apparel, accessories, and decor as CEO. Formerly, Antonio held the role of CFO at ModCloth, and oversaw finance, legal, facilities, analytics, information technology, engineering, and fulfillment operations.

Prior to his current role, Antonio was the COO and CFO of the rapidly expanding retailer, BONOBOS, overseeing finance, technology, analytics, planning and retail operations. He has also held senior finance roles at Logitech, Gilead Sciences, and Johnson & Johnson.

Antonio is a graduate of Pennsylvania State University with a Bachelor of Science degree in accounting.

LinkedIn
www.linkedin.com/in/antonionieves/

Episode 201: LEVI’S

Jennifer Sey – CMO of Global Brands

Former USA Gymnastics champion Jen Sey has been with Levi Strauss & Co. for more than 19 years, holding a variety of leadership positions within the Marketing, Strategy and Ecommerce teams. In 2013, Jen became the Global Chief Marketing Officer for the Levi’s® brand and in 2018 was appointed Senior Vice President & Chief Marketing Officer, Levi Strauss & Co., overseeing marketing for the company’s portfolio of brands. She is also a member of the company’s global leadership team, which guides the strategic direction for LS&Co.

LinkedIn
www.linkedin.com/in/jennifer-sey/

Episode 200: SEASON 2 PREVIEW

Jae Goodman – CEO, Observatory Agency

Returning guest from Season 1, hosting CMO Suite recording studio in LA.

Jae helped rebrand CAA Marketing to Observatory Marketing. Jae was previous CAA Marketing’s Co-head and chief creative officer since 2006. The new name is meant to call to mind observatory’s place as a cultural observer and connectivity to global popular culture.

linkedin
www.linkedin.com/in/jaegoodman/