Podcast

EPISODE 112: NEW AGE AGENCY

Brett Schneider – Director of Brand Partnerships – Complex Networks

Brett is Director of Brand Partnerships at Complex Networks – a multi-brand, multi-platform network for youth culture which was founded by fashion designer Marc Ecko. Complex reports on trends in style, pop culture, music, sports, and sneakers with a focus on streetwear, sneaker culture, hip hop, and graphic art. His experience on both the creative agency and publisher side provides a unique skillset when working with brands. He’s become proficient at switching between traditional advertising and branded content storytelling, helping to guide clients to the best solution to solve a business problem. Prior to joining Complex, Brett was a Brand Director at 72andSunny.

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www.linkedin.com/in/brttschndr/

Robb High – Consultant

Robb High developed his consulting company, Robb High Associates, which specializes in helping marketing communications firms of all sizes become more effective at winning new clients. Robb has worked with over 750 firms across the country.

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www.linkedin.com/in/robbhighconsulting/

Episode 111: Travel and Tourism

Sean Dee – CMO, Outrigger

Sean serves as Chief Marketing Officer and Executive VP at Outrigger Enterprises, Inc. As a key member of Outrigger’s leadership team, he is responsible for developing and deploying global marketing and brand strategies for Outrigger Enterprises’ portfolio of premier resorts and accommodation choices in Hawaii and across the Asia-Pacific region.

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www.linkedin.com/in/deesean

Charlie Cole – CMO, TUMI

Charlie joined TUMI in 2015 as Chief Digital Officer to oversee and develop the brand’s national and international e-commerce and digital platforms. He brings a mix of entrepreneurial and institutional knowledge to the company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Charlie held several other titles, including serving as CEO of The Line and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.

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www.linkedin.com/in/jaegoodman/

Episode 110: Sports and Entertainment

Brian Killingsworth – CMO, Vegas Golden Knights

Brian Killingsworth serves as Senior Vice President, Chief Marketing Officer for the Vegas Golden Knights. As CMO, he oversees the team’s marketing , strategy, branding, communications, content, digital, analytics, retail, fan development, youth hockey and will promote the Golden Knights brand within the community and internationally. In addition, he will work to integrate and cross promote the domestic wineries owned and operated by Bill Foley as well as his Rock Creek resort properties in Montana and Idaho. Killingsworth joined the Golden Knights after spending the last two seasons as Chief Marketing Officer of the Tampa Bay Buccaneers of the National Football League. His experience also includes VP of Marketing and Brand Strategy for the St. Louis Rams for three seasons and 10 years as Senior Director of Marketing and Promotions for the Tampa Bay Rays.

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www.linkedin.com/in/brian-killingsworth

Jae Goodman – CEO, Observatory Agency

Jae helped rebrand CAA Marketing to Observatory Marketing. He previously served as CAA Marketing’s Co-head and Chief Creative Officer since 2006. The new name is meant to call to mind Observatory’s place as a cultural observer and connection to global popular culture.

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www.linkedin.com/in/jaegoodman/

Episode 109: B2B and B2C

Brian King – VP Marketing, Owens Corning

Brian King is currently Vice President of Strategic Marketing for Owens Corning. In his current role, he leads marketing for the $2.5B Roofing Business. Brian was born in the UK and educated in Canada, as a result he has not met a vowel … that he cannot soften. After receiving his bachelor’s degree in commerce from McMaster University, he started his career in marketing. For the last 20 plus years, Brian has been fortunate enough to work around the world, in a variety of product, strategic and promotional roles at B2B, B2C and direct to consumer organizations including, Avery Dennison, Elmer’s, and Stanley Black and Decker.

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www.linkedin.com/in/brianwking/

Marc Seguin- CMO, PopChips

As CMO of California based healthy snack alternative PopChips, Marc oversees all marketing and advertising initiatives for the brand. This is not his first experience in food marketing as he formerly served as Senior Brand Manager for Dole for over 5 years and VP Marketing at Paramount Farms.

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www.linkedin.com/in/marcseguin/

Episode 108: Food and Drink

Brandon Cason – CMO, Waterloo Sparkling Waterx

Brandon has years of marketing experience in the beverage industry going back to when he worked for Deep Eddy Vodka as VP Marketing, and now in his current position as Co-Founder/CMO of the new Waterloo Sparkling Water.

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www.linkedin.com/in/brandon-cason-9714565/

Mark Snyder – Former CMO of Church’s Chicken

Mark is Principal and Founder of his brand consultancy firm, Concepts in Excellence LLC. Using the experience gained in his past roles as CMO of Kmart and Church’s Chicken, he helps develop strategic plans for hospitality brands.

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www.linkedin.com/in/marksnyder1/

Episode 107: Health and Wellness

Doug Zarkin – CMO, Pearle Vision

Recognized as a global strategic retail and brand marketing expert, Doug Zarkin has led the transformation of Pearle Vision’s global strategic marketing, e-commerce, visual merchandising, product promotion, and store design functions. His work is currently the subject of a Harvard Business case study on brand rejuvenation. Doug has earned an impressive array of honors for his marketing and brand building work, including the Silver Clio Award, El Sol Award, Effie Award for Health Care Services Marketing (twice), WWD’s Best Executed Launch Strategy Award, the American Legacy’s Silver Halo Award for Cause Related Marketing, and the Bulldog Drummond Social Media Award for Best Social Media Platform.

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www.linkedin.com/in/dougzarkin/

Alexis Cardona – Former Senior VP Marketing, Aspen Dental

With 24 years of experience, Alexis is a global marketer with a passion for building world-class marketing functions that strengthen businesses and brands that delight consumers and stakeholders. Most recently, Alexis served as Sr. Vice President of Marketing for Aspen Dental Management, Inc., a fast-growing $1.3B dental health services organization with almost 700 offices in 38 states. There, he spearheaded brand strategy and consumer marketing efforts, helping reverse a 3-year negative trend and achieving the highest new customer counts, grand opening demand and revenue/EBITDA growth in brand history. Formerly, he was global Chief Marketing Officer for Transitions Optical Inc., where he reinvented the global brand strategy, innovation portfolio and omni-channel execution to drive record sales, profit and category expansion. Alexis’ career includes fifteen years at Procter & Gamble leading multiple brands and categories across various regions, driving both front-end innovation and delivery while establishing shopper marketing, multicultural marketing and global brand franchise models within the company.

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www.linkedin.com/in/alexiscardona/

Episode 106: THANKSGIVING

Jo Ann Herold – CMO, The Honey Baked Ham Co.

Jo Ann is a purpose-driven executive and brings more than 25 years of marketing experience. Jo Ann is currently serving as the CMO of The Honey Baked Ham Company. Formerly, she was the Chief Marketing Officer for Interface, Inc. Prior to Interface, she was Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a brand turnaround and 13 quarters of same sale growth. Prior to Arby’s, she spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She was recognized in 2018 for the Lifetime Achievement Award from the American Marketing Association in Atlanta.

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www.linkedin.com/in/joannherold/

Clay Dunn – Senior VP, No Kid Hungry

Clay leads brand and media strategy initiatives for the No Kid Hungry campaign. He oversees all public relations, digital platforms, design, and storytelling responsibilities while inspiring others to join the fight to end childhood hunger in America. His teams’ work has been widely recognized, winning PR Week’s Nonprofit Campaign of the Year (2015), Blackbaud’s Impact Award for Best Multi-Channel Fundraising Campaign (2014), PR Daily’s Best Advocacy and Awareness Campaign (2014), the Social Media Leadership Award from Knowledge at Wharton (2013), and multiple Telly awards.

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www.linkedin.com/in/claytdunn/

Episode 105: Dana Paris & Chris Tomasso

Dana Paris – CMO, SkinFix

Dana joined the new SkinFix executive team as Chief Marketing Officr in May of 2018. Previously, she had worked at Vogue International as CMO and developed the global marketing vision and strategy for several brands under their portfolio – namely OGX and Maui Moisture. She was a key member of the management team that led the sales process of Vogue International to Johnson & Johnson in 2016 for $3.3 billion. She has worked in CPG Brand Strategy and Marketing for the past seventeen years with a focus in beauty and was awared the 2017 Top Talent Award by the Cosmetic Executive Women’s Organization.

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www.linkedin.com/in/dana-paris-4382b81/

Chris Tomasso – President & CEO, First Watch Restaurant Group

Chris first joined First Watch in 2006 as its first Chief marketing Officer when the company had only about 60 restaurants in 9 states. N 2015, he was named President and took on additional responsibilities including overseeing all aspects of the company’s operations while also joining the company’s Board of Directors. Prior to First Watch, Tomasso served as VP of Marketing for Cracker Barrel Old Country Store and also previously held a VP of Worldwide Marketing title for Hard Rock Café International. In 2018, he took on an additional role as CEO of First Watch.

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www.linkedin.com/in/chris-tomasso-4a0b012/

Episode 104: Jill Geer & Geoff Colon

Jill Geer – CMO, USA Track & Field

A former award-winning sports writer and news editor, Jill Geer currently is CMO at USA Track & Field (USATF), the national governing body for the sport. A member of USATF’s executive team since 2000, in 2012 she assumed oversight of USATF’s newly created integrated marketing and communications department, with responsibility for the planning, development and execution of USATF’s marketing, sponsorship, communications, branding, crisis management and community outreach initiatives. In her role, she has led an organizational rebrand, tripled USATF’s social media presence and reach, and sold more than $5M in sponsorship while serving as the organization’s spokesperson and advisor to the CEO and board of directors.

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www.linkedin.com/in/jill-geer-4a983028/

Geoff Colon – Head of Brand Studio, Microsoft Advertising

Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media and popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative concepts as a form of business development and collaboration with partners. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in Forbes, Billboard Magazine, The Huffington Post, The Guardian and The Los Angeles Times. He has also appeared on Marketplace on NPR, NASDAQ Live, WABC-AM and Cheddar TV.

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www.linkedin.com/in/geoffreycolon/

Episode 103: Anthony Diaz & Vivek Saran

Anthony Diaz – Sixthman

Anthony Diaz is the Chief Executive Officer and CMO at Sixthman. Sixthman, a wholly owned subsidiary of Norwegian Cruise Line, creates festivals at sea and at all inclusive resorts designed to set the stage for moments that make life rock! Since 2001, Sixthman has pioneered themed cruise experiences for some of the globe’s most iconic bands, brands and their fans. Their mission is to tear down the walls between fans and bands, having done so on 117 full ship charters, hosting over 262,000 guests for over 1,000,000 days on vacation at sea with world class artists and brand partners. Anthony has been featured in numerous publications including: New York Times, Forbes, USA Today, Travelpulse, Pollstar, Music Row and AdAge. Get a feel for what it’s like to LIVE LOUD on vacation at sixthman.net.

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ttps://www.linkedin.com/in/anthonyjdiaz/

Vivek Saran – Belle Tire

At Belle Tire, Vivek has introduced and integrated cutting-edge marketing technology into a comprehensive go-to-market approach from pricing to promotions to customer engagement. His innovative approach has led to significant same store revenue growth and the successful introduction of Belle Tire to new markets. More importantly, “V” as he is known around the office, is proud of his reputation and dedication to teaching, mentoring and empowering the go-to-market team and colleagues across the organization. V is driven by an innate curiosity on why consumers make the decisions they do. That passion has led to a 20+ year track record as a strategic leader in several integrated marketing firms tasked with uncovering consumer, market, brand and product insights, as well as, turning them into business opportunities that drive expansion, turn around, growth and innovation. Clients span a wide range of categories including Adidas Golf, Carrier/Bryant, Colgate Palmolive, Coca-Cola, Make-A-Wish, Purina, Rite Aid Pharmacy and S.C. Johnson & Family, among others. A Graduate of the University of Pennsylvania, Vivek, Diane and their son, Pax, reside in Ann Arbor, Michigan.

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https://www.linkedin.com/in/vivek-saran-0219794/