Month: September 2019

DIGGING INTO DIGITAL

Todd-Krugman

Todd Krugman SVP of Marketing

Todd Krugman is the Senior Vice President of Marketing at The Trade Desk. Based in the New York office, Todd is focused on continuing to develop and grow the company’s brand to support The Trade Desk’s global growth. In this role, Todd oversees the Branding, Creative and Content teams and reports into Chief Marketing Officer Susan Vobejda.

Todd brings more than 20 years of marketing expertise from advertising agencies and in-house marketing leadership roles in New York, Tokyo, Hong Kong, Sydney and Singapore. Prior to joining The Trade Desk, Todd served as the global team leader for the IBM business at WPP’s Ogilvy where he oversaw all aspects of the engagement including the brand, advertising, media and performance marketing disciplines. Todd has worked on numerous iconic brands covering a range of categories including technology, real estate, packaged goods, financial services and transportation. Throughout his career his work has been recognized in many awards shows for its creativity and effectiveness, including Effies, Cannes Lions, D&AD and One Show, among others.

linkedin
https://www.linkedin.com/in/toddkrugman/

MARKETING IS A TEAM SPORT

Heidi-Browning

Heidi Browning EVP Chief Marketing Officer

Heidi Browning serves as EVP, Chief Marketing Officer of the National Hockey League. With over 25 years of marketing experience, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Heidi is known as a passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Inspired by the intersection of media, technology and culture, she studies generational trends in consumer attention and brand engagement. Heidi is responsible for executing the League’s growth marketing strategy with a focus on social media, digital, data and innovation. She was recognized as one of the “Most Powerful Women in Sports” by both Forbes and Ad Week and recently recognized by Forbes as on of the Most Influential CMOs in the world.

Prior to joining the NHL, Heidi served as SVP, Strategic Solutions, at Pandora. Her team was responsible for developing marketing experiences that create value for fans, bands and brands. Leveraging Pandora’s passionate fans, first party data, and personalization, Heidi’s team launched live music and content experiences pairing Fortune 500 clients with emerging and iconic artists. She was recognized as one of the top “Women in Music” by Billboard.

As Senior Vice President of Client Solutions for Fox Interactive Media/MySpace, Heidi evangelized the value of social media in the marketing mix and positioned brand communities as a new way to build audience, create engagement and establish a two-way dialogue between consumers and brands. She led the first in-depth consumer segmentation and ROI study for social media – Never Ending Friending, A Journey Into Social Networking, which quantified the impact of The Momentum Effect.

Browning is a respected thought leader in the industry and is a featured speaker at industry conferences including TEDx Women, Mobile Marketing Association CMO Summit, Youth Marketing Summit, Hashtag Sports, Cannes Lions, SXSW, Forrester and CES.

Heidi holds a B.A. from the University of Colorado, Boulder in International Relations. She currently resides in San Francisco, CA and New York, NY.

linkedin
https://www.linkedin.com/in/Heidi-Browning/

S2 RECAP S3 PREVIES

Sri-Rajagopalan

Sri Rajagopalan is SVP of eCommerce and Digital at Revlon

Prior to this role, he led Johnson & Johnson’s transformation into digital retail for the consumer business’ NA region. In three years, he successfully scaled a business model focused on launching innovation, leading with SEM & SEO strategies, implementing the right assortment strategies tailored for efficient fulfillment and supply chain mechanisms. He acquired the right talent and setup an environment anchored by digital advertising and pushed for creating an A++ digital shelf for every SKU.

linkedin
https://www.linkedin.com/in/sri-rajagopalan/