Month: April 2019

DON’T BLINK

John-Militello

John Militello – Principal, Longblink Strategy Studio

John Militello is at heart a creative guy, but, as his resume indicates, he’s also very well versed on the account side. Both disciplines play key roles in his work as a highly experienced consultant for the Automotive and Technology sectors. Prior to joining the consultancy arena, John served as the Director of Marketing for Volvo Cars USA. With Volvo, John managed all US marketing efforts (Tier 1 & 2 national advertising, CRM, social, and digital content) to ensure communications were user-focused and on brand. He has led a number of groundbreaking campaigns such as the first advertiser 360-degree video on Facebook and the Volvo Wedding Campaign. His creative direction also resulted in his agency team winning three Cannes Lions awards and was a shortlist nomination for the Volvo XC90 T8 Highway Robbery campaign. Prior to joining Volvo, John was the Executive Creative Director that founded and led the team for Google’s ZOO—a creative think tank for brands and agencies. Here, John developed and guided a group of 14 people charged with driving Google’s display revenue and creative excellence, primarily via the YouTube platform. Prior to his experience with Google, John worked for FBI, a progressive marketing agency based in New York City. His most notable achievement was leading the creative charge for the award winning Volvo for Life Awards. In addition, he played a key role in taking the small agency from $250,000 in revenue in 1999 to a $7 million company in 2007.

linkedin
https://www.linkedin.com/in/johnmilitello/

EPISODE 209: BURGER KING

Fernando-Machado

Fernando Machado – Global Chief Marketing Officer, Burger King

As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.

linkedin
www.linkedin.com/in/fernando-machado

EPISODE 208:RISE OF THE CONSULTANCY

Milton-Pappas-Alberto-Brea-Alberto-Brea

Milton Pappas – Interim Chief Digital Officer, RTW Retailwinds Inc.

Milson is a seasoned digital marketing an e-commerce executive with a track record of driving growth in the highly competitive retail space. He is passionate about the convergence between digital and physical retail and has been recognized as an innovative thought leader in the digital industry. He has spent the last 12+ years of his career managing digital marketing and e-commerce businesses having lead organizations in Chief Marketing Officer, SVP of Digital Marketing, Chief Digital Officer, and President/Head of e-commerce roles. As a head of marketing, he has owned and managed large marketing budgets where he has been challenged with optimizing media mix and driving performance marketing results to deliver strong traffic and revenue growth. As a general manager of e-commerce, he has owned the online P&L with a proven track record of delivering profitable revenue growth for businesses ranging from $100 million to $1 billion and greater in sales.

linkedin
www.linkedin.com/in/miltonpappas

Alberto Brea – Chief Growth Strategist, DiMassimo Goldstein

Alberto Brea helps accelerate startups through a solid definition of Brand Strategy, and Digital Activation while supporting their Business Development. He is a growth strategist with 15 years of expertise driving top-line growth for clients in the financial sector, retail, and technology industry in the U.S. and Latin America. He is the former Head of Engagement Strategy for Ogilvy NY, Head of Experience Planning at RAPP NY, and Head of Digital Strategy at Edelman NY. He is passionate about culture, technology, and data, with extensive experience in bringing data and creativity together to develop experiences that drive business growth. Alberto has established himself as a strong business development professional with master degrees from Columbia University in Economics Policy, Northwestern University in Integrated Marketing and an MBA from Loyola University Chicago.

linkedin
www.linkedin.com/in/alberto-brea

EPISODE 207: MULTICULTURAL MARKETING

Jake-Beniflah

Dr. Jake Beniflah – Editor, CMO Council

Dr. Jake Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, non-partisan think tank dedicated to represent women, and ethnic and racial minorities in multicultural research and data science. The Center for Multicultural Science is the home of an industry-leading Research and Data Lab and a Data Science Accelerator, designed to educate, mentor, and place tomorrow’s underrepresented multicultural workforce in data science positions in corporate America. Prior to launching the Center for Multicultural Science in 2010, Dr. Beniflah spent the last 25-years as a seasoned business executive working with organizations to drive topline growth with the “New Mainstream.” Jake is considered a thought leader and a subject matter expert in Hispanic marketing, acculturation theory, data measurement, and bilingual memory. Dr. Beniflah is also the founder and editor-in-chief of the Journal of Cultural Marketing Strategy and guest editor of the Special Issue in Multicultural Marketing in the Journal of Brand Strategy. He has published more than 25 articles in a number of academic journals in the U.S. and abroad, and is a sought-after speaker at conferences. Dr. Beniflah’s research and industry presentations have challenged legacy-thinking in media measurement, impacting the allocation of billions of dollars. Dr. Beniflah is currently working on his first book, urging corporations to align its corporate strategies with U.S. Latinos and become more data-centric to drive growth and a sustaining competitive advantage. Jake Beniflah received his doctorate in Business Administration from Golden Gate University in 2010, and now enjoys the sunny life of Southern California with his wife and two sons.

linkedin
www.linkedin.com/in/dr-jakebeniflah/