Podcast

FIND THE FUN IN LIFE

Sri-Rajagopalan

Sri Rajagopalan VP of eCommerce and Digital, Johnson & Johnson

Sri currently leads Johnson & Johnson’s transformation into digital retail for the consumer business’ NA region. In three years he has been able to successfully scale a business model focused on launching innovation, leading with SEM & SEO strategies, implementing the right assortment strategies tailored for efficient fulfillment and supply chain mechanisms. He has acquired the right talent and setup an environment anchored by digital advertising and pushed for creating an A++ digital shelf for every SKU. Leading with new business models such as Pureplays lead by Amazon, D2C, B2B, and focusing on scaling omni – he is also an active LinkedIn blogger on digital transformation in the industry, Sri is routinely a keynote speaker at popular external forums such as Kantar, Argyle, Consumer goods technology, Promotion optimization and Path to purchase institute.

linkedin
https://www.linkedin.com/in/sri-rajagopalan/

THIS WEEK’S EPISODE

Jennifer-Frommer

Jennifer Frommer SVP of Creative Content & Brand Partnerships, Columbia Records

Jennifer engineers aesthetic mash-ups combining entertainment, fashion, art and tech. She develops big ideas/pitch/package/execute/connect, and she knows how to get these projects funded. An online video and digital entertainment executive with extensive experience in sourcing and developing sharable content for Fortune 500 brands and talent.

Proven track record of creating award-winning and effective fully integrated communications programs with blue chip clients and content.

Deep relationships in production, video and new technology. She is a creative connector who gets entertainment, production, creation, narrative, storytelling. She is a digital evangelist with a passion for technology who can build things – a pop culture and millennial strategist.

linkedin
https://www.linkedin.com/in/jennifer-frommer/

BROADCAST TO PODCAST

GAYLE-TROBERMAN

Gayle Troberman EVP & CMO of iHeartMedia

Gayle Troberman is Executive Vice President and Chief Marketing Officer for iHeartMedia, Inc. As such, she leverages the company’s extensive range of content, experiences and technologies to bring brands together in new ways with consumers across all of the company’s businesses, including Clear Channel Outdoor, iHeartMedia’s 859 radio stations and iHeartRadio. Troberman is a marketing innovator and visionary. Prior to iHeartMedia, she served as Chief Marketing and Ideas Officer for IPG Mediabrands; before that, she spent 16 years at Microsoft, first launching Internet startups and building the first branded entertainment team online, and then as their Chief Creative Officer, overseeing their portfolio of brands and global advertising campaigns across consumer and business-to-business products, including Windows, Office, Bing, and XBOX.

linkedin
https://www.linkedin.com/in/gayle-troberman/

DON’T BLINK

John-Militello

John Militello – Principal, Longblink Strategy Studio

John Militello is at heart a creative guy, but, as his resume indicates, he’s also very well versed on the account side. Both disciplines play key roles in his work as a highly experienced consultant for the Automotive and Technology sectors. Prior to joining the consultancy arena, John served as the Director of Marketing for Volvo Cars USA. With Volvo, John managed all US marketing efforts (Tier 1 & 2 national advertising, CRM, social, and digital content) to ensure communications were user-focused and on brand. He has led a number of groundbreaking campaigns such as the first advertiser 360-degree video on Facebook and the Volvo Wedding Campaign. His creative direction also resulted in his agency team winning three Cannes Lions awards and was a shortlist nomination for the Volvo XC90 T8 Highway Robbery campaign. Prior to joining Volvo, John was the Executive Creative Director that founded and led the team for Google’s ZOO—a creative think tank for brands and agencies. Here, John developed and guided a group of 14 people charged with driving Google’s display revenue and creative excellence, primarily via the YouTube platform. Prior to his experience with Google, John worked for FBI, a progressive marketing agency based in New York City. His most notable achievement was leading the creative charge for the award winning Volvo for Life Awards. In addition, he played a key role in taking the small agency from $250,000 in revenue in 1999 to a $7 million company in 2007.

linkedin
https://www.linkedin.com/in/johnmilitello/

EPISODE 209: BURGER KING

Fernando-Machado

Fernando Machado – Global Chief Marketing Officer, Burger King

As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.

linkedin
www.linkedin.com/in/fernando-machado

EPISODE 208:RISE OF THE CONSULTANCY

Milton-Pappas-Alberto-Brea-Alberto-Brea

Milton Pappas – Interim Chief Digital Officer, RTW Retailwinds Inc.

Milson is a seasoned digital marketing an e-commerce executive with a track record of driving growth in the highly competitive retail space. He is passionate about the convergence between digital and physical retail and has been recognized as an innovative thought leader in the digital industry. He has spent the last 12+ years of his career managing digital marketing and e-commerce businesses having lead organizations in Chief Marketing Officer, SVP of Digital Marketing, Chief Digital Officer, and President/Head of e-commerce roles. As a head of marketing, he has owned and managed large marketing budgets where he has been challenged with optimizing media mix and driving performance marketing results to deliver strong traffic and revenue growth. As a general manager of e-commerce, he has owned the online P&L with a proven track record of delivering profitable revenue growth for businesses ranging from $100 million to $1 billion and greater in sales.

linkedin
www.linkedin.com/in/miltonpappas

Alberto Brea – Chief Growth Strategist, DiMassimo Goldstein

Alberto Brea helps accelerate startups through a solid definition of Brand Strategy, and Digital Activation while supporting their Business Development. He is a growth strategist with 15 years of expertise driving top-line growth for clients in the financial sector, retail, and technology industry in the U.S. and Latin America. He is the former Head of Engagement Strategy for Ogilvy NY, Head of Experience Planning at RAPP NY, and Head of Digital Strategy at Edelman NY. He is passionate about culture, technology, and data, with extensive experience in bringing data and creativity together to develop experiences that drive business growth. Alberto has established himself as a strong business development professional with master degrees from Columbia University in Economics Policy, Northwestern University in Integrated Marketing and an MBA from Loyola University Chicago.

linkedin
www.linkedin.com/in/alberto-brea

EPISODE 207: MULTICULTURAL MARKETING

Jake-Beniflah

Dr. Jake Beniflah – Editor, CMO Council

Dr. Jake Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, non-partisan think tank dedicated to represent women, and ethnic and racial minorities in multicultural research and data science. The Center for Multicultural Science is the home of an industry-leading Research and Data Lab and a Data Science Accelerator, designed to educate, mentor, and place tomorrow’s underrepresented multicultural workforce in data science positions in corporate America. Prior to launching the Center for Multicultural Science in 2010, Dr. Beniflah spent the last 25-years as a seasoned business executive working with organizations to drive topline growth with the “New Mainstream.” Jake is considered a thought leader and a subject matter expert in Hispanic marketing, acculturation theory, data measurement, and bilingual memory. Dr. Beniflah is also the founder and editor-in-chief of the Journal of Cultural Marketing Strategy and guest editor of the Special Issue in Multicultural Marketing in the Journal of Brand Strategy. He has published more than 25 articles in a number of academic journals in the U.S. and abroad, and is a sought-after speaker at conferences. Dr. Beniflah’s research and industry presentations have challenged legacy-thinking in media measurement, impacting the allocation of billions of dollars. Dr. Beniflah is currently working on his first book, urging corporations to align its corporate strategies with U.S. Latinos and become more data-centric to drive growth and a sustaining competitive advantage. Jake Beniflah received his doctorate in Business Administration from Golden Gate University in 2010, and now enjoys the sunny life of Southern California with his wife and two sons.

linkedin
www.linkedin.com/in/dr-jakebeniflah/

EPISODE 206: THAT’S ENTERTAINMENT

Karl Gibson – Global Product Creative, Netflix

Karl Gibson is a media and content analyst in the Los Angeles entertainment industry, with specialties in film and television streaming, VOD, OTT, digital and editorial content. Karl started his career as a theater actor for 15 years in Chicago and Los Angeles. A former broadcast journalism major, his Los Angeles career includes working at legacy companies including The Hollywood Reporter (for over 1,600 daily issues), the New York Times Media Group, Warner Bros., Baseline Research, and the UK-based start-up Vubiquity. Karl is currently a contractor for Netflix in Los Angeles and is excited about the global content wave.

linkedin
www.linkedin.com/in/karlgibson/

Dea Lawrence – CMO, Variety

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees strategy, creative, communications, ad sales program development, social media development and the marketing and production of their numerous annual events, summits and media partnerships. Additionally Dea created the Variety Content Studio which creates storytelling for brands.

A highly experienced, solution based, sales and marketing leader who knows how to monetize companies, from start-ups to traditional corporations, her advertising expertise is vast. Her background includes creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting across video, mobile, tablet and desktop. She has lead media and tech sales and marketing teams over the past 20 years at companies such as PointRoll, AT&T, TubeMogul and other start-ups.

After graduating with a BFA in acting from Catholic University in Washington, DC, Dea began her career as a professional actress. She worked off-Broadway, in Broadway national tours, regional theatre, TV, film, commercials and print. She also made a documentary with creative partner Saratoga Ballantine, “Troupers” about actors over 80 in Hollywood. Dea had an unconventional path to her current marketing and sales career that involved a “grow where you are planted” strategy.

linkedin
www.linkedin.com/in/dealawrence/

Episode 205: COMPLEX NETWORKS

Rich Antoniello – CEO

Rich Antoniello has been the Chief Executive Officer of Complex Media, Inc. since 2003. He is an Advisor at Tritium Partners. He is also at Entrepreneur-in-Residence at Austin Ventures. In 2007, Mr. Antoniello formed Complex Media, Inc. He is the Publisher of Complex Magazine at IP Holdings Unltd LLC. He was also responsible for the expansion of the magazine onto the internet with the creation of Complex.com, the flagship site of Complex Media. He quickly established Complex magazine into a profitable powerhouse known for delivering a sharp editorial blend of pop culture and style trends. He oversaw the Complex.com’s expansion onto the web with the launch of Complex.com. Prior to joining Complex, he spent four years at National Geographic Adventure magazine, where he rose to become National Sales Director; National Geographic Adventure Gorge Games in association with NBC, and Wenner Media’s Men’s Journal. His first publishing experience came as a regional sales manager for Men’s Journal. He began his career at Saatchi & Saatchi Worldwide, where he handled media planning for Proctor & Gamble, Sauza, and Paddington Brands. Mr. Antoniello is a Graduate of the School of Management at SUNY’s Binghamton University.

LinkedIn
www.linkedin.com/in/richantoniello/

Episode 204: BONIN VENTURES

Bonin Bough – Founder & Chief Growth Officer

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

LinkedIn
www.linkedin.com/in/bonin-bough/