Podcast

BETTING ON YOURSELE

Dean Harris

Michael Loeb, Chief Executive Officer

Michael Loeb is a serial entrepreneur and the founder & CEO of Loeb. nyc.

After starting his career at Time Inc., Michael co-founded the Synapse Group with then partner, Jay Walker. Under Michael’s direction, Synapse grew to become the largest seller of consumer magazine subscriptions worldwide, with its patented credit card-based Continuous Service model. Michael and Jay went on to incubate Priceline.com at Synapse, leveraging a shared team of operations and capital.

When Synapse Group was sold to Time Warner for $800mm in 2006, Michael formed Loeb Enterprises with partner, Rich Vogel to ideate and develop new business concepts. The largest of those ventures was ScriptRelief, a first of its kind pharmacy discount provider that has a membership in excess of 12 million Americas which saves patients billions on their prescriptions. Script Relief was recently sold to United Healthcare for an undisclosed amount.

As of 2019, self-funded Loeb Enterprises, rebranded to Loeb. NYC, is building and managing a portfolio of over 20 curated companies, most of which are domiciled at Loeb headquarters in Manhattan and half of which are executions of Loeb concepts. Under Michael’s leadership, Loeb. NYC has established a new model for startups. By pairing exceptional strategic and executional talent with passionate founders, and CEOs plus capital. Loeb. NYC significantly derisks startup launches of the 20 companies, Loeb expects enough bonafide unicorns to populate a small corral.

linkedin
https://www.linkedin.com/in/michael-loeb/

CPB

Dean Harris

Alex Bogusky, Co-Founder and Chief Creative Engineer, CPB

Alex Bogusky’s career in advertising began over 20 years ago when he joined a 16-person ad agency called Crispin & Porter. Under Alex’s direction, CPB grew to more than 1,000 employees with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1 billion. During Alex’s leadership, CPB became the world’s most awarded advertising agency, and in 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.

After leaving CPB in 2010, Alex focused on being an entrepreneur, designer and investor. Along with his wife, Ana, he launched COMMON, a community for accelerating social ventures, and advertising agencies Made and Humanaut. As an advisor and angel investor, he has worked with dozens of start-ups, including Lyft and SpotX, and founded Batshit Crazy Ventures, an early-stage venture capital fund.

Always drawn to social responsibility, Alex created groundbreaking initiatives such as the “Truth” campaign, which was named the most successful social advertising campaign in U.S. history. His work with Vice President Al Gore debunked the notion of “clean coal.” And in 2011, Alex rebranded The Climate Reality Project and launched 24 Hours of Reality – the most highly viewed streaming web event to date.

In mid-2018, Alex returned to CPB as Co-Founder and Chief Creative Engineer, where he leads in all aspects of the agency, including creative direction, innovation, strategy and talent.

linkedin
https://www.linkedin.com/in/alexbogusky/

THE GOLDEN AGE OF ADVERTISING

Josh-Golden

Josh Golden, President and Publisher, Ad Age

Over two decades of award-winning integrated/digital experience in advertising, brand marketing, technology and production. Providing senior leadership across a wide array of businesses as a startup runner, content publisher and agency and brand leader. Maintaining an entrepreneurial approach to grow brands, teams and revenue across multiple categories and geographies.

linkedin
https://www.linkedin.com/in/joshuaj-golden/

TAB BRANDS

Dean Harris

Dean Harris, Co-Founder, CMO, TabBrands

Dean Harris has an extensive background building brands and businesses. He has served as the Head of Marketing/Chief Marketing Officer for HotJobs, Vonage, Kayak, kgb and BlueCava, Three of these brands went public and two were acquired. Before his CMO work, he co-founded and ran a full-service ad agency in New York City and Connecticut with accounts that included: Coca-Cola, J&J, Citi and Sotheby’s.

Dean was educated at Carleton College, the Columbia School of International Affairs and Columbia Business School. He was named a BrandWeek Marketer of the Year and won an EFFIE award for advertising effectiveness.

linkedin
https://www.linkedin.com/in/dean-harris/

JACKSON JEYANAYAGAM

Jackson Jeyanayagam

Jackson Jeyanayagam VP, GM DTC at The Clorox Company

Jackson is currently Vice President and General Manager of the Nutranext Direct-to-Consumer business at The Clorox Company.

Prior to Clorox, Jackson was the Chief Marketing Officer for Boxed where he oversaw growth, performance media, brand, above the line, CRM & loyalty, creative, SEO, CSR, Communications, CX and trade marketing. In 2018, Jackson was named to the Forbes CMO Next 2018 list — identifying the 50 CMO’s redefining the role and shaping the future.

Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, social media, content, CRM, digital direct response and analytics. Before that Jackson was SVP, Digital at Taylor where he built and oversaw the digital marketing practice and supported a number of brands including Diageo, P&G, Jordan Brand, NASCAR and Starwood.

At Citizen Paine, Jackson led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.

Jackson started his career at Waggener Edstrom working with brands such as Microsoft and T-Mobile. There, he helped manage the launch of several high-profile products, including the first Android-based phone and all of the T-Mobile Sidekick products.

Personally, Jackson has served on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is currently on Advisory Boards for three startups: Dynamic Signal, Paybear and Miles.

linkedin
https://www.linkedin.com/in/jackson-jeyanayagam/

FIND THE FUN IN LIFE

Sri-Rajagopalan

Sri Rajagopalan VP of eCommerce and Digital, Johnson & Johnson

Sri currently leads Johnson & Johnson’s transformation into digital retail for the consumer business’ NA region. In three years he has been able to successfully scale a business model focused on launching innovation, leading with SEM & SEO strategies, implementing the right assortment strategies tailored for efficient fulfillment and supply chain mechanisms. He has acquired the right talent and setup an environment anchored by digital advertising and pushed for creating an A++ digital shelf for every SKU. Leading with new business models such as Pureplays lead by Amazon, D2C, B2B, and focusing on scaling omni – he is also an active LinkedIn blogger on digital transformation in the industry, Sri is routinely a keynote speaker at popular external forums such as Kantar, Argyle, Consumer goods technology, Promotion optimization and Path to purchase institute.

linkedin
https://www.linkedin.com/in/sri-rajagopalan/

THIS WEEK’S EPISODE

Jennifer-Frommer

Jennifer Frommer SVP of Creative Content & Brand Partnerships, Columbia Records

Jennifer engineers aesthetic mash-ups combining entertainment, fashion, art and tech. She develops big ideas/pitch/package/execute/connect, and she knows how to get these projects funded. An online video and digital entertainment executive with extensive experience in sourcing and developing sharable content for Fortune 500 brands and talent.

Proven track record of creating award-winning and effective fully integrated communications programs with blue chip clients and content.

Deep relationships in production, video and new technology. She is a creative connector who gets entertainment, production, creation, narrative, storytelling. She is a digital evangelist with a passion for technology who can build things – a pop culture and millennial strategist.

linkedin
https://www.linkedin.com/in/jennifer-frommer/

BROADCAST TO PODCAST

GAYLE-TROBERMAN

Gayle Troberman EVP & CMO of iHeartMedia

Gayle Troberman is Executive Vice President and Chief Marketing Officer for iHeartMedia, Inc. As such, she leverages the company’s extensive range of content, experiences and technologies to bring brands together in new ways with consumers across all of the company’s businesses, including Clear Channel Outdoor, iHeartMedia’s 859 radio stations and iHeartRadio. Troberman is a marketing innovator and visionary. Prior to iHeartMedia, she served as Chief Marketing and Ideas Officer for IPG Mediabrands; before that, she spent 16 years at Microsoft, first launching Internet startups and building the first branded entertainment team online, and then as their Chief Creative Officer, overseeing their portfolio of brands and global advertising campaigns across consumer and business-to-business products, including Windows, Office, Bing, and XBOX.

linkedin
https://www.linkedin.com/in/gayle-troberman/

DON’T BLINK

John-Militello

John Militello – Principal, Longblink Strategy Studio

John Militello is at heart a creative guy, but, as his resume indicates, he’s also very well versed on the account side. Both disciplines play key roles in his work as a highly experienced consultant for the Automotive and Technology sectors. Prior to joining the consultancy arena, John served as the Director of Marketing for Volvo Cars USA. With Volvo, John managed all US marketing efforts (Tier 1 & 2 national advertising, CRM, social, and digital content) to ensure communications were user-focused and on brand. He has led a number of groundbreaking campaigns such as the first advertiser 360-degree video on Facebook and the Volvo Wedding Campaign. His creative direction also resulted in his agency team winning three Cannes Lions awards and was a shortlist nomination for the Volvo XC90 T8 Highway Robbery campaign. Prior to joining Volvo, John was the Executive Creative Director that founded and led the team for Google’s ZOO—a creative think tank for brands and agencies. Here, John developed and guided a group of 14 people charged with driving Google’s display revenue and creative excellence, primarily via the YouTube platform. Prior to his experience with Google, John worked for FBI, a progressive marketing agency based in New York City. His most notable achievement was leading the creative charge for the award winning Volvo for Life Awards. In addition, he played a key role in taking the small agency from $250,000 in revenue in 1999 to a $7 million company in 2007.

linkedin
https://www.linkedin.com/in/johnmilitello/

EPISODE 209: BURGER KING

Fernando-Machado

Fernando Machado – Global Chief Marketing Officer, Burger King

As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.

linkedin
www.linkedin.com/in/fernando-machado