Month: December 2019

PREDICTING THE FUTURE OF PREDICTION MODELING

Emmanuel Probst – SVP, Brand Health Tracking

Emmanuel Probst is a published author, professor and currently serves as SVP of Brand Health Tracking at Ipsos.

He covers what brands and doing right, wrong and what they should be measuring against in this episode of The CMO Suite podcast.

https://www.linkedin.com/in/emmanuel-probst/

FINDING THE FUN IN FOOD MARKETING

Kevin Mayer – CMO, BJ’S RESTAURANT GROUP

Kevin Mayer is a veteran of eth agency game as well as working with some of the largest media budgets in the world. He talks about why he took a step in a different direction to find even more fulfillment in the fast paced restaurant space.

https://www.linkedin.com/in/kevin-mayer

KEEP YOUR FRIENDS CLOSER – POWER OF PEER NETWORKS

DONOVAN NEALE-MAY – EXECUTIVE DIRECTOR CMO COUNCIL

Donovan Neale-May is founder and executive director of the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global affinity network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend.

https://www.linkedin.com/in/donovan-neale-may