Month: November 2018

Episode 107: Health and Wellness

Doug Zarkin – CMO, Pearle Vision

Recognized as a global strategic retail and brand marketing expert, Doug Zarkin has led the transformation of Pearle Vision’s global strategic marketing, e-commerce, visual merchandising, product promotion, and store design functions. His work is currently the subject of a Harvard Business case study on brand rejuvenation. Doug has earned an impressive array of honors for his marketing and brand building work, including the Silver Clio Award, El Sol Award, Effie Award for Health Care Services Marketing (twice), WWD’s Best Executed Launch Strategy Award, the American Legacy’s Silver Halo Award for Cause Related Marketing, and the Bulldog Drummond Social Media Award for Best Social Media Platform.


Alexis Cardona – Former Senior VP Marketing, Aspen Dental

With 24 years of experience, Alexis is a global marketer with a passion for building world-class marketing functions that strengthen businesses and brands that delight consumers and stakeholders. Most recently, Alexis served as Sr. Vice President of Marketing for Aspen Dental Management, Inc., a fast-growing $1.3B dental health services organization with almost 700 offices in 38 states. There, he spearheaded brand strategy and consumer marketing efforts, helping reverse a 3-year negative trend and achieving the highest new customer counts, grand opening demand and revenue/EBITDA growth in brand history. Formerly, he was global Chief Marketing Officer for Transitions Optical Inc., where he reinvented the global brand strategy, innovation portfolio and omni-channel execution to drive record sales, profit and category expansion. Alexis’ career includes fifteen years at Procter & Gamble leading multiple brands and categories across various regions, driving both front-end innovation and delivery while establishing shopper marketing, multicultural marketing and global brand franchise models within the company.



Jo Ann Herold – CMO, The Honey Baked Ham Co.

Jo Ann is a purpose-driven executive and brings more than 25 years of marketing experience. Jo Ann is currently serving as the CMO of The Honey Baked Ham Company. Formerly, she was the Chief Marketing Officer for Interface, Inc. Prior to Interface, she was Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a brand turnaround and 13 quarters of same sale growth. Prior to Arby’s, she spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She was recognized in 2018 for the Lifetime Achievement Award from the American Marketing Association in Atlanta.


Clay Dunn – Senior VP, No Kid Hungry

Clay leads brand and media strategy initiatives for the No Kid Hungry campaign. He oversees all public relations, digital platforms, design, and storytelling responsibilities while inspiring others to join the fight to end childhood hunger in America. His teams’ work has been widely recognized, winning PR Week’s Nonprofit Campaign of the Year (2015), Blackbaud’s Impact Award for Best Multi-Channel Fundraising Campaign (2014), PR Daily’s Best Advocacy and Awareness Campaign (2014), the Social Media Leadership Award from Knowledge at Wharton (2013), and multiple Telly awards.


Episode 105: Dana Paris & Chris Tomasso

Dana Paris – CMO, SkinFix

Dana joined the new SkinFix executive team as Chief Marketing Officr in May of 2018. Previously, she had worked at Vogue International as CMO and developed the global marketing vision and strategy for several brands under their portfolio – namely OGX and Maui Moisture. She was a key member of the management team that led the sales process of Vogue International to Johnson & Johnson in 2016 for $3.3 billion. She has worked in CPG Brand Strategy and Marketing for the past seventeen years with a focus in beauty and was awared the 2017 Top Talent Award by the Cosmetic Executive Women’s Organization.


Chris Tomasso – President & CEO, First Watch Restaurant Group

Chris first joined First Watch in 2006 as its first Chief marketing Officer when the company had only about 60 restaurants in 9 states. N 2015, he was named President and took on additional responsibilities including overseeing all aspects of the company’s operations while also joining the company’s Board of Directors. Prior to First Watch, Tomasso served as VP of Marketing for Cracker Barrel Old Country Store and also previously held a VP of Worldwide Marketing title for Hard Rock Café International. In 2018, he took on an additional role as CEO of First Watch.