Episode 107: Health and Wellness

Doug Zarkin – CMO, Pearle Vision

Recognized as a global strategic retail and brand marketing expert, Doug Zarkin has led the transformation of Pearle Vision’s global strategic marketing, e-commerce, visual merchandising, product promotion, and store design functions. His work is currently the subject of a Harvard Business case study on brand rejuvenation. Doug has earned an impressive array of honors for his marketing and brand building work, including the Silver Clio Award, El Sol Award, Effie Award for Health Care Services Marketing (twice), WWD’s Best Executed Launch Strategy Award, the American Legacy’s Silver Halo Award for Cause Related Marketing, and the Bulldog Drummond Social Media Award for Best Social Media Platform.


Alexis Cardona – Former Senior VP Marketing, Aspen Dental

With 24 years of experience, Alexis is a global marketer with a passion for building world-class marketing functions that strengthen businesses and brands that delight consumers and stakeholders. Most recently, Alexis served as Sr. Vice President of Marketing for Aspen Dental Management, Inc., a fast-growing $1.3B dental health services organization with almost 700 offices in 38 states. There, he spearheaded brand strategy and consumer marketing efforts, helping reverse a 3-year negative trend and achieving the highest new customer counts, grand opening demand and revenue/EBITDA growth in brand history. Formerly, he was global Chief Marketing Officer for Transitions Optical Inc., where he reinvented the global brand strategy, innovation portfolio and omni-channel execution to drive record sales, profit and category expansion. Alexis’ career includes fifteen years at Procter & Gamble leading multiple brands and categories across various regions, driving both front-end innovation and delivery while establishing shopper marketing, multicultural marketing and global brand franchise models within the company.