Eduardo Luz Chief Executive Officer

Eduardo Luz is the Chief Executive Officer of 8Greens. In this role, he is responsible for all aspects of strategy including category development, product development, innovation, distribution and global expansion. Prior to joining 8Greens in July 2019, Mr. Luz served as the Global Brand Officer and Chief Marketing Officer U.S. at Kraft Heinz. In his six years at Kraft Heinz, he was responsible for the company’s Grocery division and founded Springboard, the company’s platform to partner with challenger founders and food brands. Before Kraft Heinz, Mr. Luz held executive positions with Unilever, Anheuser-Busch InBev and Accenture. He holds an MBA from The Wharton School at the University of Pennsylvania.