Dr. Jake Beniflah – Editor, CMO Council

Dr. Jake Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, non-partisan think tank dedicated to represent women, and ethnic and racial minorities in multicultural research and data science. The Center for Multicultural Science is the home of an industry-leading Research and Data Lab and a Data Science Accelerator, designed to educate, mentor, and place tomorrow’s underrepresented multicultural workforce in data science positions in corporate America. Prior to launching the Center for Multicultural Science in 2010, Dr. Beniflah spent the last 25-years as a seasoned business executive working with organizations to drive topline growth with the “New Mainstream.” Jake is considered a thought leader and a subject matter expert in Hispanic marketing, acculturation theory, data measurement, and bilingual memory. Dr. Beniflah is also the founder and editor-in-chief of the Journal of Cultural Marketing Strategy and guest editor of the Special Issue in Multicultural Marketing in the Journal of Brand Strategy. He has published more than 25 articles in a number of academic journals in the U.S. and abroad, and is a sought-after speaker at conferences. Dr. Beniflah’s research and industry presentations have challenged legacy-thinking in media measurement, impacting the allocation of billions of dollars. Dr. Beniflah is currently working on his first book, urging corporations to align its corporate strategies with U.S. Latinos and become more data-centric to drive growth and a sustaining competitive advantage. Jake Beniflah received his doctorate in Business Administration from Golden Gate University in 2010, and now enjoys the sunny life of Southern California with his wife and two sons.

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