Episode 101: Chad Waetzig & Casey Hurbis


Chad Waetzig – Crunch Fitness

With nearly 30 years of experience in the industry, Chad is a marketing leader with experience in branded consumer products and services. He is an innovative strategist proficient in positioning, lifestyle branding, new initiative development, marketing communications, and team building. Diverse skills include classical packaged goods expertise, experiential marketing, and financial management capabilities. Chad is the EVP of Marketing and Branding for Crunch Fitness – which has over 300 locations across the country. His past positions held have been with several major national brands, including but not limited to Walt Disney Parks and Resorts, Starwood Hotels and Resorts, Marriott International, and Procter and Gamble. Chad is a graduate of The University of Kansas where he earned a B.S. in Business Administration with a strong focus on marketing and finance.


Casey Hurbis – Quicken Loans

Casey Hurbis is the Chief Marketing Officer for Quicken Loans. In this role, Casey leads both online and traditional marketing initiatives, while driving new, innovative strategies to captivate the audience of the nation’s most trusted and second largest home lending brand. Casey joins the Quicken Loans family after 24 years in marketing, most recently leading advertising and communications for FIAT, where he made a splash by helping to successfully reintroduce the FIAT brand to the U.S. market. Equally important to his brand-building efforts is Casey’s work with, and dedication to, several local and national charities. Three charities particularly close to his heart are the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. In addition to his community efforts, he serves on the Board of Directors for Adcraft Detroit. Casey, his wife and two children reside in metro-Detroit. Casey is a graduate of Michigan State University, where he can be found every Fall cheering on his Spartans.