Episode 110: Sports and Entertainment

Brian Killingsworth – CMO, Vegas Golden Knights

Brian Killingsworth serves as Senior Vice President, Chief Marketing Officer for the Vegas Golden Knights. As CMO, he oversees the team’s marketing , strategy, branding, communications, content, digital, analytics, retail, fan development, youth hockey and will promote the Golden Knights brand within the community and internationally. In addition, he will work to integrate and cross promote the domestic wineries owned and operated by Bill Foley as well as his Rock Creek resort properties in Montana and Idaho. Killingsworth joined the Golden Knights after spending the last two seasons as Chief Marketing Officer of the Tampa Bay Buccaneers of the National Football League. His experience also includes VP of Marketing and Brand Strategy for the St. Louis Rams for three seasons and 10 years as Senior Director of Marketing and Promotions for the Tampa Bay Rays.


Jae Goodman – CEO, Observatory Agency

Jae helped rebrand CAA Marketing to Observatory Marketing. He previously served as CAA Marketing’s Co-head and Chief Creative Officer since 2006. The new name is meant to call to mind Observatory’s place as a cultural observer and connection to global popular culture.